Innovating Leadership for the Future of Work

A number of my executive coaching clients are grappling with various elements of how to lead in a hybrid or remote workplace – and get results. 


With this in mind, I recently attended the Australian HR Institute Convention in Brisbane and was fortunate to hear Keith Ferrazzi’s take on “Competing in the New World of Work 



As we step into an era of unprecedented change and transformation, Keith Ferrazzi presents us with invaluable insights that resonate deeply with the challenges faced by many Australian as well as global companies today. The shift in our work dynamics has been profound, and it’s crucial that we don’t just revert to old ways but instead forge ahead, embracing a new paradigm that fosters innovation, collaboration, and adaptability. 


Ferrazzi emphasises the power of connection and collaboration in the modern workplace. He highlights that success is no longer solely based on individual achievement but is now deeply rooted in the ability to collaborate effectively across teams, departments, and even organisations 


This resonates strongly with the ethos of our global marketplace, where boundaries are blurring and partnerships are pivotal. Organisations need to recognise that the future lies in cross-functional teamwork and open communication that transcends physical locations. 


A key concept coined by Ferrazzi is the idea of “co-elevation.” He proposes that by elevating each other, colleagues can collectively rise to new heights of productivity and innovation. This concept mirrors the ethos of the Australian culture – one that values mateship, unity, and the willingness to lend a hand.  


To embrace this principle fully, organisations must invest in creating an environment where employees feel empowered to share ideas, offer assistance, and collaborate without hesitation. It’s about fostering a culture where every individual is an active contributor to the collective success. 


Amid the challenges of the modern world, Ferrazzi encourages us to view change not as a threat but as an opportunity. This is particularly relevant as organisations navigate the complexities of our evolving economy.  


Instead of looking backward to what was once familiar, we must focus on moving forward with resilience, adaptability, and a growth mindset. It’s about embracing change as a chance to innovate, pivot, and create new pathways to success. 


Remote work, a prominent feature of the “new world of work,” has redefined traditional office spaces and challenged established norms. Ferrazzi underscores the importance of cultivating genuine connections even in virtual settings. This rings true as organisations, aspiring to tight-knit workplace cultures, transition to hybrid or remote work models. Leaders must proactively nurture relationships, leveraging technology to bridge the gap and ensure that a sense of belonging and camaraderie persists. 


Ferrazzi’s insights remind us that effective leadership is not bound by physical presence. Instead, it’s about leading by example, fostering trust and empowering teams to thrive regardless of location. Organisations should seize this opportunity to redefine leadership paradigms, prioritising emotional intelligence, empathy and the ability to guide teams through uncertainty. 


Keith’s latest book, “Competing in the New World of Work” is a blueprint for success in the dynamic landscape we find ourselves in today. Organisations should heed Ferrazzi’s call to action – to embrace collaboration, innovation and adaptability. Let us not revert to the old normal but move forward to create a future that is defined by resilience, connection and a shared commitment to excellence.  


As we navigate this uncharted territory, let us remember that the path forward is illuminated by our collective efforts and the unwavering spirit of innovation that defines our nation. The movement is to “Go Forward to Work” and not “Go Back to Work”.  

We need to keep moving forward.  

What do you think? 


Jo Attard Watters is the Managing Principal and Founder of PeopleEdge Coaching & Consulting. Jo is a professional, Master’s degree qualified Executive and Career Management Coach, Consultant, Business Adviser and Academic who works with individuals and organisations to help them “be the best they can be”. With significant experience within both Corporate and Not for Profit sectors, Jo is passionate about seeing her clients succeed in their areas of interest.  

Contact Jo at for more information.